Germán León is the CEO and founder of Mdici, the company behind the world’s largest vision AI model for sports. At Mdici, he is building a transformative platform that leverages computer vision and artificial intelligence to redefine how athletic talent is discovered, developed, and connected across the globe. By fusing behavioral data, scalable technology, and a privacy-respecting approach, Germán is pioneering a new category of AI-driven sports intelligence.
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A globally recognized expert in Artificial Intelligence and User Experience, Germán also founded Helvetica Digital, a cutting-edge firm dedicated to combining AI with human-centered design. Over more than two decades, he has delivered visionary digital products that revolutionize the way people interact with technology.
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He is best known as the creator of Gestoos, an award-winning AI startup that introduced behavior-aware computer vision to the world. Under his leadership, Gestoos developed proprietary systems capable of interpreting human actions in real time with millimetric precision. Prioritizing privacy and ethical design, the company attracted global attention and was acquired by Preact Technologies, confirming Germán’s reputation as a trailblazer in ambient computing.
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Earlier in his career, Germán helped reshape the mobile internet strategy at Vodafone Group, and served as Managing Director at Oblong Europe, where he brought immersive, gesture-based computing, like the tech seen in Minority Report, into enterprise environments.
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He holds a Master’s in Interaction Design from Umeå University, and deepened his AI design expertise at MIT. A frequent keynote speaker and advisor to multiple AI startups, Germán is also the creator of educational initiatives that empower entrepreneurs to design and launch AI-based products, often without writing a single line of code.Today, as the CEO of Mdici, Germán is building the next generation of AI for sports, where data-driven talent discovery meets scalable technology. His work sits at the nexus of human behavior, digital ethics, and technological possibility, always pushing the boundaries of what’s next.